Gummerus digital brand identity

Gummerus - 2023

We were honored to have the opportunity to revamp the digital presence of Gummerrus, the oldest publishing company in Finland.

Our main objective was to modernize the visual identity of their website. To achieve this, we began by designing the necessary architecture through a wireframe. It became evident that simplicity was key in respecting the company's rich heritage and ensuring a seamless book-selling experience. Therefore, our primary focus was to create a clean and user-friendly interface that would effortlessly facilitate book sales.

Additionally, the site needed to be easy to maintain and consistent. To address this, we developed comprehensive guidelines and user-friendly templates that would allow for effortless updates while maintaining a cohesive look and feel throughout the site. To enhance the overall aesthetic, we incorporated a seasonal color palette that would subtly evolve, along with delicate textures and other graphic elements, creating an engaging and harmonious identity. We balanced these elements to avoid overwhelming the vibrant colors typically found in books, resulting in a visually pleasing and organized website.