Karhu Platina & Kupari

Sinebrychoff - Karhu - 2022/2023

Our mission was to create a concept for a new line of premium Karhu beer that could be easily scaled. To ensure the project received the respect it deserved, we decided to strip away all unnecessary distractions and focus on the essence of the ingredients - nature itself.

Drawing inspiration from the raw beauty of nature, we developed a naming hierarchy based on noble metals found in their natural, unrefined state. This not only added a touch of elegance to the brand but also emphasized its connection to the earth.

The visuals were built upon an abstract hand-drawn pattern, reminiscent of cracked ice and bear claws. This pattern became the foundation for every element of the project, tying it all together and firmly rooting it in its northern origins.

To ensure consistency and coherence, we compiled all our work into comprehensive guidelines. These guidelines provided a roadmap for translating the concept into tangible products, packaging, and point-of-sale materials. From tap handles to glassware, and in-store visuals, every aspect of the brand experience was carefully considered and executed.

The result is a premium Karhu beer line that not only captures the essence of nature but also exudes sophistication and authenticity.