Koff Light

Sinebrychoff - Koff - 2022

KOFF approached us with a bold vision to revitalize its core beer and establish a consistent brand development strategy for the long term. With a rich 200-year history, KOFF aimed to evolve and adapt to ensure its relevance in the future while honoring its past.

Our team embarked on a comprehensive project to update the visual look and feel of the core brand, as well as KOFF Light and KOFF Long drink. We carefully considered every aspect of the brand, from the logo and packaging design to the overall brand identity.

In addition to the visual updates, we also created a brand book and guidelines to ensure the proper and consistent use of the brand assets. These guidelines serve as a roadmap for KOFF to maintain a cohesive and impactful brand presence across all touchpoints.

By embracing the present and proactively shaping its future, KOFF now stands as a revitalized brand that pays homage to its heritage while confidently moving forward.