Mehuli

Sinebrychoff - 2022 / 23

Sinebrychoff gave us the task of designing a fresh range of soft drinks that blend juice, lemonade, and the iconic Moomin characters. The name Mehuli is a fun nod to the Hemuli characters in Tove Jansson's beloved Moomin tales. Our goal was to maintain the timeless look of the cans in tribute to Tove's original artwork, while also showcasing the delicious fruity flavors of the drinks. And of course, we made sure to include some of the wise life lessons from the Moomin stories on the back of the packaging.